During the 2024 Lok Sabha Elections, Macho HINT partnered with AajTak as the Presenting Sponsor, achieving an unprecedented blend of visibility, creativity, and contextual integration. The collaboration leveraged AajTak’s trusted editorial leadership and massive national reach to create a campaign that resonated with millions of viewers during one of India’s most engaging news cycles.

As part of the partnership, Macho HINT secured exclusive on-ground branding during the channel’s signature “Raj Tilak Helicopter” activity, a symbol of AajTak’s nationwide coverage. The brand was also featured organically in field interactions, where reporters engaged with the public and used the tagline “Ek HINT to dete” in a light, conversational manner—cleverly weaving brand recall into election storytelling.

Television amplification included a premium mix of FCT spots and L-band placements, ensuring strong recall during high-viewership moments. The digital leg of the campaign spanned AajTak’s ecosystem, encompassing the Homepage ROS, Election Tally Page, E-Chunav microsite, Video Pre-Rolls, Interstitials, and YouTube live pre-rolls on Counting Day.

Spanning every critical election phase—from Exit Polls to Government Formation—the campaign kept Macho HINT top-of-mind, establishing it as a 360° integrated media partner synonymous with relevance, innovation, and national engagement.