In October 2024, Macho HINT partnered with Puneri Paltan in the Pro Kabaddi League, creating a multi-layered sports marketing association that combined high-visibility branding with fan engagement. The partnership included jersey logo presence across 22 matches, extensive in-stadia branding on LED boards, replay screens, dugouts, upper tiers, and outer stadia activations to enhance recall.

The brand engaged fans through player meet-and-greets, imagery for promotions, Match Day Partner roles, Coin Toss representation, and Post-Match awards, creating meaningful connections with the audience. A robust digital and social amplification plan supported on-ground activities, featuring partnership announcements, thank-you posts, tagging on Puneri Paltan’s social channels, 22 exclusive match-day property videos, and three brand-led communication videos.

Additional fan engagement initiatives included print and mailer campaigns, fan jerseys, signed memorabilia, and complimentary tickets for home matches. By leveraging the massive reach of PKL and Puneri Paltan’s passionate fanbase, Macho HINT positioned itself as a stylish,

relatable, and high-energy brand, resonating strongly with Tier 2 and Tier 3 audiences where Kabaddi enjoys deep cultural traction.